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Events, Product Reviews

The CHFA Show: The Best Two-Day Event in the Health Food Industry

Every September, health brands from across North America gather at the Canadian Health Food Association (CHFA) Show to showcase their products and services in an effort to share their passion with the industry. Show attendees are health-savvy legends, veterans, rookies, and newbies united in the goal of collaborating to bring the best of the best in nutrition and wellness to consumers.

This year’s CHFA was spectacular and our 10th year at the show representing brands like Sunwarrior, Four Sigmatic, Dandy Blend and more! It takes a year to get organized and prepare for an event of this magnitude, and we’re proud that our Raw Elements team pulled it off like champs.

The CHFA is Canada’s largest trade association dedicated to natural health and organic products. The CHFA Show was held at the Metro Toronto Convention Centre – a necessary venue, given the enormity of vendors that needed to be accommodated. CHFA vendors and attendees included manufacturers, retailers, wholesalers, distributors, brokers, and importers of natural health and organic products. These included foods, supplements, herbal products, sports nutrition, health & beauty, and much, much more.

Raw Elements CHFA Booth - Lakanto & Dandy Blend  Raw Elements CHFA Booth - My Matcha Life

We wanted to give you a sense of what this past weekend was like, so read on for our highlights!

CHFA Show Highlights:

LoveChock – luscious raw vegan chocolate – launched, and the company’s Owner, Fran Rosario, was on hand to spread the chocolate happiness to the crowds and spend some time with our team! Here is Fran with Dawn Vickery, our founder.
LoveChock Owner, Fran Rosario  Dawn Vickery & friends

Four Sigmatic’s Co-Owner Mikael Makinen was on hand with samples of the company’s new trio of mushroom-infused lattes: Golden Turmeric, Chai & Matcha. They taste amazing! You’re going to love them.
New Four Sigmatic drinks

We also did a soft launch of our very first Health & Beauty Aids line – Lavido!


We had an opportunity to hang out with many people representing brands that we proudly carry. In addition to Mikael from Four Sigmatic, we spent some time with My Matcha Life Co-owner Calli O’Brien, who whisked up 100% Pure Japanese Ceremonial Grade Matcha all weekend long like a marathon champion! If you like Matcha and haven’t tried it yet – you’re missing out. The purity and flavour are unparalleled.

Jessica Valiant of Raw Elements and Wagner Oliveira of Sunwarrior

Calli O’Brien of My Matcha Life  My Matcha Life 100% Pure Japanese Ceremonial Grade Matcha

We were thrilled to connect with Wagner Oliveira, Sunwarrior’s Director of Sales. As many of you know, Raw Elements has had a long-term relationship with Sunwarrior. Wagner sampled Sol Good Bars, Liquid Light, Protein, and chatted with many attendees. Stronger than ever, Sunwarrior is preparing for some label changes that you’ll see before the end of the year!

Wagner Oliveira, Sunwarrior’s Director of Sales  Sunwarrior SOL Good Protein Bar samples

Lakanto still makes sense to consumers interested in a natural alternative to sugar, and pairs so well with our caffeine-free Dandy Blend!

Lakanto sweetener  Brent of Raw Elements talking Lakanto

The entire Raw Elements Team had such an incredible CHFA experience! We concluded the event with a group dinner. Here’s the happy team!

Raw Elements Team

If you haven’t had the chance to attend the CHFA Show yet, we strongly encourage you to partake next year! In a nutshell, it’s an opportunity to geek-out with other health foodies, and talk all things wellness whilst “trick or treating” your way from booth to booth. You will leave with an incredible haul of samples from your favourite brands and brands you might not have heard of before!

We are so grateful to the friends, new and old, who stopped by our booth to show their support. Raw Elements Ambassador Kasia Sitarz visited to connect her passion for health and the brands we carry with our customers. We want to thank her and our other friends who helped make the CHFA Show so amazing: Jaclyn Irwin, Bonnie Flemington, Meghan Telpner Josh Gitalis, Julie Daniluk, Kathy Smart, @thesoulfulsprout, @thesweetenedpea, @courtney.ranieri, and many more!
Raw Elements Ambassador Kasia Sitarz  CHFA friends

If you stopped by our booth and/or took some photos of our products we want to see your shining smile! Please tag us in your CHFA photos or videos, or feel free to send them to us through Facebook or Instagram. We’d love to reshare them! 

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