Lovechock was born out of pure passion in 2007, after Lovechock Founder, Laura de Nooijer, travelled extensively through Mexico and Brazil. This journey ultimately transformed Laura’s life and unlocked a deeper curiosity about the power of plants. Laura had already been interested in raw foods and their pure life force, but her travels led her to discover what the ancient Mayas already knew about and used: the magical power of love in raw chocolate.
Shortly after returning home to the Netherlands, Laura began making her own raw chocolate at home. During this time, raw chocolate was not readily available in the Netherlands. Laura poured her enthusiasm into her hand-crafted chocolates, experimenting with different ingredients and flavours. Proud of her delicious handiwork, she would get her friends and family to taste test her creations.
Word of Laura’s delicious chocolates spread quickly and soon she was receiving orders from her friends, followed by chocolate enthusiasts outside her immediate circle. Lovechock continued to grow to the passionate brand it is today.
Lovechock wants to open people’s hearts by making the most delicious chocolate, using the finest, life-giving ingredients. Lovechock seeks to introduce people to the pure essence of cacao.
Lovechock chooses the very best raw, cold pressed cacao so that the flavonoids and “love chemicals” remain intact. Lovechocok select 100% organic ingredients and combines them with whole pieces of super fruits and nuts.
“I am still learning new things about chocolate every day. Making chocolate is a beautiful art. I love playing with ingredients, flavours the effects and the magic of chocolate. For me, cacao is a sacred plant. It is full of love, joyfulness and humour. I want to bring people back to experiencing the quintessence of the cacao plant.”
– Laura de Nooijer, founder of Lovechock